The challenge was to create an innovative, versatile, highly functional bag concept that could complement the catalog of an established brand. It wasn’t only about aesthetics—the design needed to be scalable, maintain clean proportions, and hold consistent quality across different fabric variations and seasonal releases.

We brought the Joey Bag concept to life and presented it to Makeup Junkie Bags to align on practical production factors such as materials, quantities, and cost targets.

We supported the process with 3D visualization and repeatable construction detailing, then produced initial units to confirm finish quality and consistent execution.

Packaging direction was outlined to strengthen presentation.